How to Connect the Amazon Ads MCP Server to ChatGPT

This guide connects Amazon’s official Amazon Ads MCP Server, the first-party server that reached open beta in February 2026, to ChatGPT. ChatGPT supports MCP through connectors, so it takes a few more steps than Claude, but the flow is straightforward.

Using a managed third-party server instead? The steps are the same, except the provider handles Amazon Ads API access for you.

What you need first

• A ChatGPT plan that supports connectors: Plus, Team, or Pro.
• An Amazon Ads account with active campaigns. Amazon will not grant API access to an empty account.
• Amazon Ads API access. The official server connects through your own API credentials, so set this up first using how to set up Amazon Ads MCP.

The five steps

1. 1
   Enable Developer Mode Turn on Developer Mode in ChatGPT settings.
2. 2
   Create an OAuth connector Point it at the official Amazon Ads MCP Server URL.
3. 3
   Authorize your Amazon account Complete the OAuth login and grant access.
4. 4
   Set an active profile Tell ChatGPT which account and marketplace to manage.
5. 5
   Validate Run a read-only prompt and check the numbers before any writes.

Step 1: Enable Developer Mode

On a Plus, Team, or Pro plan, open ChatGPT settings and turn on Developer Mode, which is what exposes custom MCP connectors.

Step 2: Create an OAuth connector

Create a new connector and point it at the official Amazon Ads MCP Server URL for your region. The server is not region agnostic, so use the matching endpoint:

Region	Endpoint URL
NA (North America)	https://advertising-ai.amazon.com/mcp
EU (Europe)	https://advertising-ai-eu.amazon.com/mcp
FE (Far East)	https://advertising-ai-fe.amazon.com/mcp

Choose OAuth as the authentication method so ChatGPT handles the login rather than asking for a pasted key.

Step 3: Authorize your Amazon account

Start the connector’s OAuth flow, sign in with your Amazon account, and click Allow. When it returns, confirm the Amazon Ads tools load in the connector. If authorization seems to succeed but the tools do not work, see troubleshooting.

Step 4: Set an active profile

Amazon Ads works in profiles, where each profile is one account in one marketplace, so your US and Canada stores are separate. Ask ChatGPT to list your Amazon Ads profiles, then set the active profile to the account you want to manage. This is required before any reporting or campaign tool will run.

Step 5: Validate before you trust it

Begin with read-only prompts and confirm the figures against the Amazon Ads console, for example “show wasted spend on Sponsored Products last week.” Only after the numbers check out should you try a small, low-risk write. For what each request does behind the scenes, see how Amazon Ads MCP works.

Troubleshooting

• The connector option is missing. You are on a plan without connectors, or Developer Mode is off. Confirm Plus, Team, or Pro and enable Developer Mode.
• Browser says success, but tools do not work. Your Login with Amazon security profile is not linked to your Amazon Ads API application. Link it in the Ads console and reauthorize.
• “Invalid redirect URI.” The connector’s callback URL does not match the return URL set on your Login with Amazon profile. Make them identical.

Related reading

• About the server itself: the official Amazon Ads MCP Server
• Prefer Claude? See connect Amazon Ads MCP to Claude
• Deciding on a server? See the best Amazon Ads MCP servers

Sources

1. Amazon Ads, “Introducing the Amazon Ads MCP Server” (open beta, connecting clients). advertising.amazon.com
2. Amazon Ads, “Amazon Ads API authorization overview” (Login with Amazon, profiles). advertising.amazon.com